The impact of instant reward programs and bonus premiums on consumer purchase behavior
Alec Minnema, Tammo H.A. Bijmolt, Mariёlle C. Non
| Year of publication: |
March 2017
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| Authors: | Minnema, Alec ; Bijmolt, Tammo H. A. ; Non, Mariëlle |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 194-211
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| Subject: | Instant reward programs | Bonus premiums | Loyalty program designs | Promotions | Grocery retailing | Consumer purchase behavior | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Leistungsentgelt | Performance pay | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011671966