The impact of institutional variables in new high-tech product development processes: The moderating roles of perceived risk and project duration
| Year of publication: |
2013
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|---|---|
| Authors: | Mishra, Shashi Shekhar ; Saji, K.B. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 31.2013, 2 (22.3.), p. 160-178
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