The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Jean Boisvert and M. Sajid Khan
| Year of publication: |
2023
|
|---|---|
| Authors: | Boisvert, Jean ; Khan, M. Sajid |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 1, p. 37-57
|
| Subject: | call centers | customer journeys | customer satisfaction | dealership satisfaction | Multi-unit service touchpoints | word-of-mouth | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Callcenter | Call centre | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Arbeitszufriedenheit | Job satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1864454 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302707