The impact of interactivity of electronic word of mouth systems and e-quality on decision support in the context of the e-marketplace
Chul Woo Yoo; Yong Jin Kim; G. Lawrence Sanders
| Year of publication: |
2015
|
|---|---|
| Authors: | Yoo, Chul Woo ; Kim, Yong Jin ; Sanders, G. L. |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 4, p. 496-505
|
| Subject: | Electronic word of mouth | E-Loyalty | E-Quality | Customer decision support | Virales Marketing | Viral marketing | Management-Informationssystem | Management information system | Electronic Commerce | E-commerce | Social Web | Social web | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312046