The impact of interpersonal Guanxi on exercise of power in a Chinese marketing channel
Guijun Zhuang; Youmin Xi; Adel El-Ansary
| Year of publication: |
2008
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|---|---|
| Authors: | Zhuang, Guijun ; Xi, Youmin ; El-Ansary, Adel |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 15.2007/08, 2/3, p. 185-210
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| Subject: | Soziales Netzwerk | Social network | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003786183