The impact of IT and customer orientation on building trust and commitment in the supply chain
Year of publication: |
2008
|
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Authors: | Frasquet Deltoro, Marta ; Cervera, Amparo ; Gil, Irene |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 18.2008, 3, p. 343-359
|
Subject: | IT-gestützte Logistik | Computer-aided logistics | Lieferkette | Supply chain | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing |
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