The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
Jiemei Zhang and Bingxin Tang, Bei Lyu and Zhaoran Song
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Jiemei ; Tang, Bingxin ; Lyu, Bei ; Song, Zhaoran |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 5, p. 771-789
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| Subject: | Common in-group identity | Marketing appeal | Self-construct | Virtual CSR co-creation | Corporate Social Responsibility | Corporate social responsibility | Kundenintegration | Customer integration | Social Web | Social web | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-04-2023-0177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056906