The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
| Year of publication: |
2010
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|---|---|
| Authors: | Yan, Ruoh-Nan ; Ogle, Jennifer Paff ; Hyllegard, Karen |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 16.2010, 4, p. 203-225
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