The impact of mimicry on sales : evidence from field and lab experiments
Andreas Herrmann; Nadja Rossberg; Frank Huber; Jan R. Landwehr; Sven Henkel
| Year of publication: |
2011
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|---|---|
| Authors: | Herrmann, Andreas ; Rossberg, Nadja ; Huber, Frank ; Landwehr, Jan Rüdiger ; Henkel, Sven |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 32.2011, 3, p. 502-514
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| Subject: | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009295338