The impact of online customer reviews (OCRs) on customers' purchase decisions : an exploration of the main dimensions of OCRs
Abdulaziz Elwalda, Kevin Lu
| Year of publication: |
2016
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|---|---|
| Authors: | Elwalda, Abdulaziz ; Lu, Kevin |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 15.2016, 2, p. 123-152
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| Subject: | Online customer reviews | OCRs | Electronic word of mouth | eWOM | Online product reviews | Internet marketing | Virales Marketing | Viral marketing | Online-Marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Social Web | Social web | Electronic Commerce | E-commerce | Internet | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539216X14594362873695 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011655560