The impact of online reviews and eWOM on impulse buying tendency : a study of Vietnamese Gen Z consumers
Truong Son Nguyen and Viet Hoang Nguyen, Thi Huong Thanh Nguyen
| Year of publication: |
2024
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|---|---|
| Authors: | Truong-Son Nguyen ; Viet Hoang Nguyen ; Thi Huong-Thanh Nguyen |
| Published in: |
Journal for international business and entrepreneurship development : JIBED. - Genève [u.a.] : Inderscience Enterprises, ISSN 1747-6763, ZDB-ID 2447683-3. - Vol. 16.2024, 1, p. 117-141
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| Subject: | E-social factors | electronic word-of-mouth | eWOM | Gen Z | IB | impulse buying | online reviews | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JIBED.2024.139129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057160