The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations
Jean Boisvert; Suzan Burton
| Year of publication: |
2009
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|---|---|
| Authors: | Boisvert, Jean ; Burton, Suzan |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 24588234. - Vol. 2.2009, 3/4, p. 346-359
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009888906