Towards a better understanding of factors affecting transfer of brand associations
| Year of publication: |
2011
|
|---|---|
| Authors: | Boisvert, Jean ; Burton, Suzan |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 28.2011, 1 (25.1.), p. 57-67
|