The impact of platform fee scheme on manufacturer-e-tailer co-operative advertising : a game-theoretic analytical study
Junbin Wang, Xiaojun Fan and Nianqi Deng
| Year of publication: |
2021
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|---|---|
| Authors: | Wang, Junbin ; Fan, Xiaojun ; Deng, Nianqi |
| Published in: |
INFOR : information systems and operational research. - Abingdon : Taylor & Francis Group, ISSN 1916-0615, ZDB-ID 1468358-1. - Vol. 59.2021, 1, p. 1-25
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| Subject: | Co-operative advertising | E-commerce platform | Game theory | Manufacturer-retailer supply chain | Platform-selling contracts | Spieltheorie | Lieferkette | Supply chain | Digitale Plattform | Digital platform | Werbung | Advertising | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Genossenschaft | Cooperative | Netzwerkökonomik | Network economics | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/03155986.2020.1768791 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012425462