The impact of power on service customers’ willingness to post online reviews
Year of publication: |
May 2016
|
---|---|
Authors: | Wu, Luorong ; Mattila, Anna S. ; Wang, Chen-Ya ; Hanks, Lydia |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 19.2016, 2, p. 224-238
|
Subject: | sense of power | experience congruity | self-enhancement motivation | online reviews | eWOM | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
-
Consequences of consumer regret with online shopping
Barta, Sergio, (2023)
-
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth, (2022)
-
Mariani, Marcello M., (2021)
- More ...
-
Investigating the impact of surprise rewards on consumer responses
Wu, Luorong, (2015)
-
Liu, Qing, (2020)
-
Wu, Luorong, (2023)
- More ...