The impact of power on service customers’ willingness to post online reviews
Laurie Wu, Anna S. Mattila, Chen-Ya Wang, and Lydia Hanks
| Year of publication: |
May 2016
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|---|---|
| Authors: | Wu, Luorong ; Mattila, Anna S. ; Wang, Chen-Ya ; Hanks, Lydia |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 19.2016, 2, p. 224-238
|
| Subject: | sense of power | experience congruity | self-enhancement motivation | online reviews | eWOM | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670516630623 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485452