The impact of product substitution and retail capacity on the timing and depth of price promotions : theory and evidence
Mehmet Gümüş, Philip Kaminsky and Sameer Mathur
| Year of publication: |
1-15 April 2016
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| Authors: | Gümüş, Mehmet ; Kaminsky, Philip ; Mathur, Sameer |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 7/8 (1/15.4.), p. 2108-2135
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| Subject: | promotions | pricing | retailing | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Theorie | Theory | Einzelhandelspreis | Retail price | Substitutionsgüter | Substitute goods | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2015.1108536 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011495815