The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Brahim Zarouali, Karolien Poels, Michel Walrave and Koen Ponnet
| Year of publication: |
2019
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|---|---|
| Authors: | Zarouali, Brahim ; Poels, Karolien ; Walrave, Michel ; Ponnet, Koen |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 2, p. 316-335
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| Subject: | adolescents | advertising responses | Regulatory focus theory | social networking sites | targeted advertising | Werbewirkung | Advertising effects | Social Web | Social web | Zielgruppe | Target group | Jugendliche | Youth | Werbung | Advertising | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1419416 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200249