The impact of review sentiment complexity on perceived helpfulness : an information overload perspective
Mingli Zhang, Zihan Wei, and Yafei Liu
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhang, Mingli ; Wei, Zihan ; Liu, Yafei |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 5, p. 749-769
|
| Subject: | Consumer psychology | Online consumer behavior | Word-of-mouth marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web | Emotion | Informationsverhalten | Information behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2024-0196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416725