The impact of status orientations on purchase preference for foreign products in Vietnam, and implications for policy and society
Nguyen Thi Tuyet Mai and Kirk Smith
| Year of publication: |
2012
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|---|---|
| Authors: | Nguyen Thi Tuyet Mai ; Smith, Kirk |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 1, p. 52-60
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| Subject: | status orientation | preference for foreign products | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513283