The impact of targeting technologies and consumer multi-homing on digital platform competition

Charlotte Bjørnhaug Evensen, Atle Haugen

Year of publication:	June 2021
Authors:	Evensen, Charlotte Bjørnhaug ; Haugen, Atle
Publisher:	Bergen, Norway : Centre for Applied Research at NHH
Subject:	Two-sided markets \| digital platforms \| targeted advertising \| incremental pricing \| consumer multi-homing \| Digitale Plattform \| Digital platform \| Konsumentenverhalten \| Consumer behaviour \| Netzwerkökonomik \| Network economics \| Zielgruppe \| Target group \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing \| Werbung \| Advertising \| Preismanagement \| Pricing strategy

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