The impact of text valence, star rating and rated usefulness in online reviews
Patrick De Pelsmacker, Nathalie Dens & Alona Kolomiiets
| Year of publication: |
May 2018
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|---|---|
| Authors: | Pelsmacker, Patrick de ; Dens, Nathalie ; Kolomiiets, Alona |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 3, p. 340-359
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| Subject: | Online reviews | review valence | review usefulness | review impression | word-of-mouth intention | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Bewertung | Evaluation | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1424792 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881815