The Impact of the Internet on Advertising Markets for News Media
Year of publication: |
2014
|
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Authors: | Athey, Susan |
Other Persons: | Calvano, Emilio (contributor) ; Gans, Joshua S. (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Werbung | Advertising | Online-Marketing | Internet marketing | Wettbewerb | Competition | Pressemarkt | Press market | Printwerbung | Print advertising | Markt | Market | Digitale Plattform | Digital platform |
Extent: | 1 Online-Ressource (55 p) |
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Series: | NBER Working Paper ; No. w19419 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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