The impact of the introduction and use of an informational website on offline customer buying behavior
J. E. M. van Nierop; P. S. H. Leeflang; M. L. Teerling; Eelko Huizingh
| Year of publication: |
2011
|
|---|---|
| Authors: | Nierop, Johannes Erjen Maurice van ; Leeflang, Peter ; Teerling, Marije L. ; Huizingh, Eelko |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 2, p. 155-165
|
| Subject: | Einzelhandel | Retail trade | Website | Information | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009238537