The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook

Katjy Hutter and Julia Hautz; Severin Dennhardt; Johann Füller

Year of publication:	2013
Authors:	Hutter, Katja ; Hautz, Julia ; Dennhardt, Severin ; Füller, Johann
Published in:	The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 5/6, p. 342-351
Subject:	Social media \| Branding \| User generated content \| Social Web \| Social web \| Markenimage \| Brand image \| Markenführung \| Brand management \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing

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