The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
| Year of publication: |
2005
|
|---|---|
| Authors: | Weathers, Danny ; Sharma, Subhash ; Niedrich, Ronald W. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 11, p. 1516-1524
|
| Publisher: |
Elsevier |