The impacts of live chat on service-product purchase : evidence from a large online outsourcing platform
Lingfeng Dong, Zhongsheng Hua, Liqiang Huang, Ting Ji, Fengxin Jiang, Guangzhu Tan, Jie Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Dong, Lingfeng ; Hua, Zhongsheng ; Huang, Liqiang ; Ji, Ting ; Jiang, Fengxing ; Tan, Guangzhu ; Zhang, Jie |
| Subject: | Affective signals | Informative signals | Live chat | Online outsourcing platform | Purchase decision | Outsourcing | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Signalling | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Electronic Commerce | E-commerce | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2024.103931 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080032