The impacts of marketing and operations capabilities on financial performance in the UK retail sector : a resource-based perspective
Wantao Yu; Ramakrishnan Ramanathan; Prithwiraj Nath
| Year of publication: |
2014
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|---|---|
| Authors: | Yu, Wantao ; Ramanathan, Ramakrishnan ; Nath, Prithwiraj |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 1, p. 25-31
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| Subject: | Marketing capability | Operations capability | Financial performance | Retail | UK | Ressourcenorientierter Ansatz | Resource-based view | Einzelhandel | Retail trade | Unternehmenserfolg | Firm performance | Marketing | Marketingmanagement | Marketing management | Großbritannien | United Kingdom | Dynamische Kompetenzen | Dynamic capabilities | Capability-Ansatz | Capability approach |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359380