The implementation of brand standards in franchised retailing : the field of car dealerships
Benjamin Morisse
| Year of publication: |
2013
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|---|---|
| Authors: | Morisse, Benjamin |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 29.2013, 4, p. 991-1002
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| Subject: | Franchised Retail | Brand Standards | Deviations | Specifications | Effectiveness | Incentives | Control | Automotive | Franchising | Einzelhandel | Retail trade | Markenführung | Brand management | Kfz-Gewerbe | Automotive services industry | Standardisierung | Standardization | Kfz-Industrie | Automotive industry | Markenimage | Brand image | Markenartikel | Brand | Kraftfahrzeug | Motor vehicle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777652