The importance of focus for generating customer value
Tom Breur
| Year of publication: |
2006
|
|---|---|
| Authors: | Breur, Tom |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 11.2006/07, 1, p. 64-71
|
| Subject: | Finanzdienstleistung | Financial services | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Kernkompetenz | Core competency | Shareholder Value | Shareholder value | Systemtheorie | Systems theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003458175