The importance of focus to market entrants : a study of microbrewery performance
Year of publication: |
2001
|
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Authors: | Wesson, Thomas James ; DeFigueiredo, Joao Neiva |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 16.2001, 4, p. 377-403
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Brauerei | Brewery | KMU | SME | Schätzung | Estimation | USA | United States |
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