The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
| Year of publication: |
2004
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|---|---|
| Authors: | Pelsmacker, Patrick De ; Geuens, Maggie ; Vermeir, Iris |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 46.2004, 4, p. 465-478
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