The infinite asset : managing brands to build new value
Sam Hill; Chris Lederer
| Year of publication: |
c2001
|
|---|---|
| Authors: | Hill, Sam ; Lederer, Christian ; Lederer, Chris |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Markenartikel | Brand | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 238 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-57851-249-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001557609