The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team
Brian H. Yim and Kevin K. Byon
| Year of publication: |
2018
|
|---|---|
| Authors: | Yim, Brian H. ; Byon, Kevin K. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 2, p. 93-106
|
| Subject: | sport fan emotions | identification with the team | satisfaction | game outcome | sport consumer behavior | coping strategy | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenzufriedenheit | Customer satisfaction | Arbeitsgruppe | Team | Profisport | Professional sports | Sportmarketing | Sports marketing | Sport | Sports | Sportveranstaltung | Sport event | Coping-Strategie | Coping strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173520