The influence of B to B firms use of multiple social media platforms on relationship sales performance : an institutional perspective

Kaouther Kooli, Nektarios Tzempelikos, and Mohamad Yassine Hammouda

Year of publication:	2021
Authors:	Kooli, Kaouther ; Tzempelikos, Nektarios ; Hammouda, Mohamad Yassine
Subject:	individual SM competences \| Institutional theory \| multiple SM platforms use \| organizational SM competences \| relationship sales performance \| Social Web \| Social web \| Institutionenökonomik \| Institutional economics \| Beziehungsmarketing \| Relationship marketing \| Verkaufspersonal \| Salespeople \| Unternehmenserfolg \| Firm performance \| Kompetenz \| Competence \| Digitale Plattform \| Digital platform \| Lieferantenmanagement \| Supplier relationship management

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