The influence of brand awareness and brand image on brand equity : an empirical study of logistics service providers
Year of publication: |
2018
|
---|---|
Authors: | Świtała, Marcin ; Reformat, Beata ; Gamrot, Wojciech ; Bilińska-Reformat, Katarzyna |
Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 33.2018, 3, p. 96-119
|
Subject: | brand awareness | brand image | brand equity | logistics service providers | Markenimage | Brand image | Logistikdienstleister | Logistics provider | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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