The influence of electronic word-of-mouth on information adoption in online customer communities
Ronnie Cheung
| Year of publication: |
2014
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|---|---|
| Authors: | Cheung, Ronnie |
| Published in: |
Global economic review. - Abingdon, Oxfordshire : Routledge, ISSN 1226-508X, ZDB-ID 1398828-1. - Vol. 43.2014, 1, p. 42-57
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| Subject: | Electronic word-of-mouth | online customer communities | information usefulness and adoption | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Informationsverbreitung | Information dissemination | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010339720