The influence of high- and low-context communication styles on the design, content, and language of business-to-business web sites
Jean-Claude Usunier; Nicolas Roulin
| Year of publication: |
2010
|
|---|---|
| Authors: | Usunier, Jean-Claude ; Roulin, Nicolas |
| Published in: |
Journal of business communication : JBC. - Thousand Oaks, Calif. : Sage, ISSN 0021-9436, ZDB-ID 410455-9. - Vol. 47.2010, 2, p. 189-227
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Website | Kommunikation | Communication | Sprache | Language | Benutzerschnittstelle | User interface |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003970384