The influence of information cascades on online purchase behaviors of search and experience products
Qihua Liu, Shan Huang, Liyi Zhang
| Year of publication: |
December 2016
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|---|---|
| Authors: | Liu, Qihua ; Huang, Shan ; Zhang, Liyi |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 16.2016, 4, p. 553-580
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| Subject: | Information cascades | Online purchase behaviors | Online word-of-mouth | Product price | Product types | Electronic commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Informationsverhalten | Information behaviour | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing | Herdenverhalten | Herding | Produktinformation | Product information | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-016-9220-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598932