When online reviews meet sales volume information : is more or accurate information always better?
Yang Liu, Juan Feng, Xiuwu Liao
| Year of publication: |
December 2017
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|---|---|
| Authors: | Liu, Yang ; Feng, Juan ; Liao, Xiuwu |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 28.2017, 4, p. 723-743
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| Subject: | online reviews | sales volume | market-generated information | pricing strategy | informativeness | herding consumer | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Informationswert | Information value | Preismanagement | Pricing strategy | Informationsökonomik | Economics of information | Online-Marketing | Internet marketing | Absatz | Sales | Informationsverhalten | Information behaviour | Asymmetrische Information | Asymmetric information | Verkauf | Selling | Herdenverhalten | Herding | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2017.0715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791205