The influence of message source and cultivation strategies in a nonprofit public relations context
Liz Gardner, Trent Seltzer, Andrea L. Phillips, and Rachel E. Page
| Year of publication: |
2015
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|---|---|
| Authors: | Gardner, Liz ; Seltzer, Trent ; Phillips, Andrea L. ; Page, Rachel E. |
| Published in: |
Public relations in the nonprofit sector : theory and practice. - New York, NY [u.a.] : Routledge, ISBN 978-1-138-79508-2. - 2015, p. 219-231
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| Subject: | Öffentlichkeitsarbeit | Public relations | Nonprofit-Organisation | Nonprofit organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481107