The influence of peer-to-peer accommodation platforms' green marketing on consumers' pro-environmental behavioural intention
Songshan (Sam) Huang and Xuequn Wang and Hua Qu
| Year of publication: |
2025
|
|---|---|
| Authors: | Huang, Songshan ; Wang, Xuequn ; Qu, Hua |
| Subject: | Consumer engagement | Consumer trust | Green marketing | Pro-environmental behavioural intention | Responsible consumption | Responsible production | Social influence theory | The stimulus-organism-response (SOR) model | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Öko-Produkt | Sustainable product | Vertrauen | Confidence | Verbrauchereinstellung | Consumer attitudes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-02-2024-0211 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210291