The influence of pricing strategies on willingness to pay for accommodations : anchoring, framing, and metric compatibility

Sarah Tanford, Choongbeom Choi, and Sung Jun Joe

Year of publication:	2019
Authors:	Tanford, Sarah ; Choi, Choongbeom ; Joe, Sung Jun
Subject:	pricing \| anchoring \| framing \| heuristics \| dual processing \| willingness-to-pay \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Preismanagement \| Pricing strategy \| Prospect Theory \| Prospect theory \| Heuristik \| Heuristics \| Konsumentenverhalten \| Consumer behaviour \| Experiment

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