The influence of product involvement and emotion on short-term product demand forecasting

Valeria Belvedere, Paul Goodwin

Year of publication:	July-September 2017
Authors:	Belvedere, Valeria ; Goodwin, Paul
Published in:	International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 33.2017, 3, p. 652-661
Subject:	Sales forecasting \| Judgmental forecasting \| New products \| Emotions \| Product involvement \| False consensus \| Emotion \| Konsumentenverhalten \| Consumer behaviour \| Prognoseverfahren \| Forecasting model \| Absatz \| Sales \| Marktforschung \| Market research \| Produktentwicklung \| New product development \| Nachfrage \| Demand

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