The influence of product involvement on consumers’ interactive processes in interactive television
| Year of publication: |
2008
|
|---|---|
| Authors: | Levy, Shalom ; Nebenzahl, Israel |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 1, p. 65-77
|
| Publisher: |
Springer |
| Subject: | Interactive advertising | Interactive television | Product involvement | Product category |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005068209