Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jae Min Jung; Hang Chu ("Michel") Hui; Kyeong Sam Min; Drew Martin
| Year of publication: |
2014
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|---|---|
| Authors: | Jung, Jae Min ; Hui, Hang Chu Michel ; Min, Kyeong Sam ; Martin, Drew |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1303-1309
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| Subject: | Interactive advertising | Reversal theory | Telic/paratelic user mode | Persuasion | On-line advertising | Arousal seeking tendency | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory | Interaktive Medien | Interactive media |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010365127