The influence of purchase situation on buying center structure and involvement: a select meta-analysis of organizational buying behavior research
| Year of publication: |
2005
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|---|---|
| Authors: | Lewin, Jeffrey E. ; Donthu, Naveen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 10, p. 1381-1390
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