The influence of religiosity on consumers' evaluations of brands using artificial intelligence
Elizabeth A. Minton, Begum Kaplan, Frank G. Cabano
| Year of publication: |
2022
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|---|---|
| Authors: | Minton, Elizabeth A. ; Kaplan, Begum ; Cabano, Frank G. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 11, p. 2055-2071
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| Subject: | AI | artificial intelligence | belief congruence theory | consumer evaluations | religiosity | trust | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Religion | Markenimage | Brand image | Vertrauen | Confidence | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21727 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465143