The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Ibrahim Abosag and Maya F. Farah
| Year of publication: |
2014
|
|---|---|
| Authors: | Abosag, Ibrahim ; Farah, Maya F. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 11/12, p. 2262-2283
|
| Subject: | Saudi Arabia | Loyalty | Brand image | Arla foods | Boycotting | Religious animosity | Markenimage | Saudi-Arabien | Konsumentenverhalten | Consumer behaviour | Religion | Konsumentenboykott | Consumer boycott | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462709