The influence of reward program membership and commitment on hotel loyalty
Sarah Tanford; Carola Raab; Yen-Soon Kim
| Year of publication: |
2011
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|---|---|
| Authors: | Tanford, Sarah ; Raab, Carola ; Kim, Yen-soon |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 35.2011, 3, p. 279-307
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| Subject: | Hotellerie | Hotel industry | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272016