The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Dong Hoo Kim, Jinyoung Jinnie Yoo and Wei-Na Lee
| Year of publication: |
November 2018
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| Authors: | Kim, Dong Hoo ; Yoo, Jinyoung Jinnie ; Lee, Wei-Na |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 7, p. 734-745
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| Subject: | Construal level theory | self concepts (actual vs.ideal) | advertising message framing | advertising effectiveness | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Kognition | Cognition | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1235601 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011927624